On this episode of Mastering Rod Building, host Bill Falconer is interviewing Landon Myers representing G Loomis today. Landon joined G Loomis from the Space Dynamics Lab in March of 2020. As a design engineer, he has since been promoted to a design engineer specialist. He holds both bachelor's and master's degrees in mechanical engineering from Utah State. And he also has a an Outdoor Industry Association sustainable product design and supply chain certificate. Bill and Landon discuss that G Loomis had a big a big win in the Best of Show category at iCast 2023 for a brand new rod using some new proprietary technology. They go in depth about what makes G Loomis rods stand out in the fishing rod industry and why G Loomis uses Fuji components.