Mastering Innovation
Mastering Innovation
Mack Institute for Innovation Management
Reinventing Advertising in the Age of Influencers
25 minutes Posted Jun 6, 2019 at 9:28 pm.
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Show notes
Greg Isaacs of Branded Entertainment Network shared how his advertising company is using data analytics to revive the practice of product placement. Read more: https://mackinstitute.wharton.upenn.edu/2018/advertising-greg-isaacs/

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