Mastering Innovation
Mastering Innovation
Mack Institute for Innovation Management
Changing Tastes: How Nestlé Stays on Top of Consumer Trends
18 minutes Posted Oct 26, 2018 at 3:46 pm.
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Show notes
Rui Barbas, Chief Strategy Officer at Nestlé USA, describes how the food and beverage giant remains innovative through what he calls a hybrid growth model. Read more: https://mackinstitute.wharton.upenn.edu/2018/nestle-rui-barbas/

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