Mastering Innovation
Mastering Innovation
Mack Institute for Innovation Management
Imagine It Forward: How Companies Can Learn to Embrace Change for the Better
26 minutes Posted Sep 27, 2018 at 6:36 pm.
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Show notes
Beth Comstock, former CMO and Vice Chair at GE and author of Imagine It Forward, discusses how large firms can make themselves more adaptable and learn to spot the patterns that signal opportunities for innovation. Read more: https://mackinstitute.wharton.upenn.edu/2018/imagine-it-forward-beth-comstock/

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