Mastering Innovation
Mastering Innovation
Mack Institute for Innovation Management
Costovation: When Less is More in Innovation
30 minutes Posted Aug 16, 2018 at 9:05 pm.
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Show notes
Stephen Wunker, author of the new book “Costovation,” explains how some companies have found innovation success by simplifying their offerings and bringing costs down for everyone. Read more: https://mackinstitute.wharton.upenn.edu/2018/costovation-steve-wunker/

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