Gary Shenk, Founder and Executive Chairman at Branded Entertainment Network (BEN), explains how advertising is evolving in this era of ad-free streaming services. Read more: <a href="https://mackinstitute.wharton.upenn.edu/2018/product-integration-gary-shenk/" target="_blank">https://mackinstitute.wharton.upenn.edu/2018/product-integration-gary-shenk/</a><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

How Microsoft Is Working with Tech Startups to Build Win-Win Relationships

Proven techniques for innovation success, broadcast from the Mack Institute at the Wharton School. Originally aired on SiriusXM Channel 132, Business Radio Powered by the Wharton School. Hosted on Acast. See acast.com/privacy for more information.