Mastering Innovation
Mastering Innovation
Mack Institute for Innovation Management
To Win in Retail, Today’s Brands Need to Give Customers a Voice
18 minutes Posted May 24, 2018 at 8:01 pm.
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Show notes
Cecilia Gates, Founder and Creative Director of Gates Creative, discussed how branding strategies in fashion and beauty are evolving to entice millennials and Generation Z. Read more: https://mackinstitute.wharton.upenn.edu/2018/fashion-beauty-cecilia-gates/

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