Allen Adamson, author of “Shift Ahead,” shares how to create a powerful brand to stay relevant to consumers whose attention is continually divided. Read more: <a href="https://mackinstitute.wharton.upenn.edu/2018/brand-allen-adamson/" target="_blank">https://mackinstitute.wharton.upenn.edu/2018/brand-allen-adamson/</a><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Can Corporate Compliance Be a Strategic Asset?

Proven techniques for innovation success, broadcast from the Mack Institute at the Wharton School. Originally aired on SiriusXM Channel 132, Business Radio Powered by the Wharton School. Hosted on Acast. See acast.com/privacy for more information.