Mastering Innovation
Mastering Innovation
Mack Institute for Innovation Management
How J&J Uses Consumer Data to Enhance the Customer Experience
25 minutes Posted Jan 25, 2018 at 7:38 pm.
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Show notes
Robert Boland (WG’13) explains how J&J applies external and internal data to build lasting connections with patients. Read more: https://mackinstitute.wharton.upenn.edu/2018/consumer-data-robert-boland/

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