<p>In this episode, Gjergj &amp; me (Faton) talk about differences between SEO and PPC, Pros and cons and using an integrated approach. We talked about how to decide which strategy to use, what factors to consider, how to allocate budget and more.</p>

S1E4 - How to Drive Future Students Through Content Marketing?

Uncover practical insights into how you can utilise Search and Content to grow enrollments for your university or college. Whether you work for a university, school or e-platform, this podcast will help you level up your marketing game and market your higher Ed. institution like never before.

If you’re looking for insights, strategies, tactics, and best practices to build a search presence toward enrollment growth in your higher ed institution, this podcast is for you.

Hosted by: Faton Sopa, and Gjergj Dollani