How would you build it?
How would you build it?
How Would You Build It?
Setting the Foundation for Growth in Your Early-Stage Startup | Geoff Forbes | Zuzo
48 minutes Posted Jul 23, 2025 at 11:32 am.
Intro01:39 Peer recognition as a product05:24 Vitamin vs Pain Killer08:45 Selling to remote vs co-located teams10:00 Zero to One 14:30 Pivoting strategies early on19:10 Is GTM a formula?23:03 Feedback loops25:57 Delivering in promises31:36 Dogfooding40:16 Starting a movement
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What if your Product is a 'vitamin' and not a 'Painkiller'? In this episode, we talk to the head of Growth Geoff Forbes from Zuzo, a platform helping companies recognise their employees in meaningful ways by allowing co-workers to give eachother gifts of recognition.We dive into the challenges and realities of early growth when your product isn’t a silver-bullet solution, how dogfooding internally can sharpen your product, and the lessons learned from taking a product from zero to one..Connect with the Hosts:https://www.linkedin.com/in/bobby-sequeira/https://www.linkedin.com/in/renier-kriel/Guest Links:https://www.zuzocard.com/