There is a move towards connecting more people to the internet. We see it with the likes of Starlink and their move to make the internet accessible around the world. In South Africa, there is a massive need to get more people connecte. And without Starlink available, there are a number of providers who are looking to achieve this while learning about the local market and the user's behaviours. Sebenza Wi-Fi is a South African startup that provides free wi-fi to commuters using mini-bus taxis. This solves several pain points across the industry. And for them, they get to activate thousands of people and brands utilising their marketplace.