We spoke to Ean Barnard from Finch Technologies about how they had to rebrand the company after COVID hit, and they had to rethink their strategy.In this episode, Ean shared how they entered the comparative market to compete with Hippo. Inspired by the Building a Story Brand, he shared how the framework has helped grow their brand. He also shared how digital marketing does not have the same efficiency and shared his view of how to tackle building your startup's brand.