How would you build it?
How would you build it?
How Would You Build It?
Building a Successful Email Newsletter in South Africa | Renier Kriel | The Open Letter
31 minutes Posted Jun 7, 2024 at 4:12 am.
Intro
Starting The Open Letter
Getting it off the ground
Some golden insights into email as a medium
Manging content twice a week
Learning how to make sales in Media
Understand how email engagement scoring works
Dealing with "hate mail"
What to do after reaching 10000 subscribers
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31:47
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Show notes
After being frustrated by what was available for founders and businesses in tech, Renier decided to build what has now become a successful Newsletter serving South Africans twice a week with a magical mix of news, advice and interesting insights into the industry.
Renier shares the journey we have taken with The Open Letter and provides priceless lessons on the inner workings of how to get emails delivered and ensure reach.