You've built your product, but now you need to get people to use it. You'll feed off Dave's energy in this episode as we discussed the importance of creating a story around your brand or business. We dived into the ever evolving world of marketing and how small businesses can adapt to make sure they are made visible in a world full of noise. Importantly we also looked at the role communities play in shaping your brand and how to leverage this in a post-covid world.