In this episode 2 of vera level marketing strategies, I have discussed the sachet packaging strategy invented by Chinni Krishnan and how Velvette and Chik Shampoo used it to penetrate the market, How Cadbury dairy milk created marketing campaigns through their viral advertisements, How Dominos Pizza's Oregano packets are helping them to use the top of the mind awareness marketing strategy on their customers, How Parachute oil company changed their Packaging strategy from oil tins to plastic bottles, How Apple's Steve Jobs used the anchoring effect to sell the I Pads in their launch event.
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