BCKRDS (pronounced back-roads) is a branding & design consultancy, based in Johannesburg. The consultancy was founded by SamuBelle and Wade Moonsamy. A year ago we met to collaborate to develop what Lutcha is - and would become as a brand. This podcast is the final stage of that process and officially our effort to present our brand to the world. Learn more about BCKRDS here https://www.bckrds.com/