Another great discussion, this time with Rob Fraser, former pro cyclist, founder and President of @outwaysocks - founder life - the problem with partnerships - branding - rebranding - equity investment - valuation - transitioning from small business to mid size business

203. What is Selling?  In Business, Never Spend Your Time Convincing People

Winning Momentum is for business leaders, entrepreneurs, owner managers, related professionals and students of business. It is about improved business performance, leadership and crisis management. Turning negative momentum into positive momentum that, in turn, renews energy and passion, attracts resources, both human and financial, and relieves the destructive personal and family pressures that come with a struggling business. Winning Momentum content consists of three parts: 1. Leadership Skills: Because troubled businesses need leadership to change. 2. Mindset Development: Because troubled businesses are always limited by the personal habits and mental filters of its leaders. 3. Technical Skills: Because running out of money during a turnaround is not an option.