Going to trade shows or conferences to meet random prospects to pitch products or services is a terrible waste of time and money.  Better to spend a little money on targeted digital marketing of content that accomplishes the same thing. Digital marketing is better targeted, much cheaper and much more scalable. Here are three good reasons to attend a trade show or conference: 1. To learn more about an industry and the people in it. 2. To deliver a specific message to existing contacts; a message that is better delivered one on one. 3. To make business friends with a limited number of contacts that don’t live where you live. Learn more at https://www.sinclairrange.com Follow on Twitter @MartinisWScott Follow on LinkedIn  https://www.linkedin.com/in/scott-sinclair-7b09681b/

Turnaround Predictions in Cannabis - Aurora, Invictus, CannTrust and Acreage

Winning Momentum is for business leaders, entrepreneurs, owner managers, related professionals and students of business. It is about improved business performance, leadership and crisis management. Turning negative momentum into positive momentum that, in turn, renews energy and passion, attracts resources, both human and financial, and relieves the destructive personal and family pressures that come with a struggling business. Winning Momentum content consists of three parts: 1. Leadership Skills: Because troubled businesses need leadership to change. 2. Mindset Development: Because troubled businesses are always limited by the personal habits and mental filters of its leaders. 3. Technical Skills: Because running out of money during a turnaround is not an option.