Viacom, the parent company of MTV, Paramount Pictures (Star Trek!), Nickelodeon, and Comedy Central, has decided to get serious about virtual reality. In this episode, Viacom's leadership team heading up Viacom NEXT (David Liu and Rob Ruffler) join the MARS Magazine pod to talk everything virtual reality, including IMAX VR and the rise of VR arcades, the viability of VR as a mainstream platform, what's going on with Facebook's stewardship of Oculus, and what massively successful VR experiences will look like as the platform matures.