Marni on the Move
Marni on the Move
Marni Salup
399: Inside Iconic Italian Heritage Brand, Diadora: Innovation, Running, and the Future of Footwear with CEO Bryan Poerner
45 minutes Posted Apr 5, 2025 at 3:55 pm.
Origin Story
Exploring Diadora 2025 Shoe Line Up
Innovative Technology In Footwear
Diadora Shift in US Market
Sponsorship and Athlete Development
Vision for Diadora Future
Grassroots Marketing Strategy
Transition from Puma to Diadora
Early Days of Creativity
Role of Luck in Success
Pursuing Passion & Happiness
Lessons from Running & Life
The Intersection of Music and Running
Diadora Playlist
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Show notes
Today, I’m joined by Bryan Poerner, CEO of Diadora North America. Founded in Italy in 1948, Diadora has a rich heritage of craftsmanship and innovation, blending performance and style across running, sport, and lifestyle footwear. In our conversation, Bryan shares the brand’s origin story and offers an inside look at the 2025 Diadora shoe lineup.
We explore the latest advancements in footwear technology, Diadora’s growing presence in the U.S. market, and their vision for athlete development and grassroots marketing. Bryan also reflects on his creative journey from Puma to Diadora, lessons learned from running and life, and how music fuels performance. Plus, he gives us a sneak peek at the Diadora playlist inspiring runners everywhere. Stay tuned for an inspiring and energizing episode.
Plus, I am seriously loving the design of both this brands performance and lifestyle shoes! Definitely on my fashion radar..
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