It’s a fact: every brand and business must have an online presence in order to stay relevant and competitive in today’s marketplace.

This online voice is more important than ever, as society operates largely on digital platforms for purchases, entertainment and socializing.

So how do marketing departments keep up with digital marketing? And, if they can’t, who can they hire to trust with the public identity of their business?

MarketScale’s Technology Podcast explores this relationship between client and digital marketing firm with guest Lydia Adams, VP of Marketing & Communications at Personiv).

Whether it’s blogs, SEO, graphics, e-books or social media content, marketing platforms must work together symbiotically to promote a brand, message and voice that aligns with a company’s core values.

But, too often, third-party marketing firms get it wrong, embarrassing a company with misspellings, mistakes or ill-fitting content.

That’s why Personiv fosters one-on-one relationships with each client, establishing a shared metric for success.

“Trust,” Adam said, is a top priority.

A client can and should feel safe sending their marketing elsewhere, especially as marketing rapidly evolves.