Five years ago, the Pro AV industry was moving towards personalized digital displays and social media marketing. However, no one could have predicted exactly how much the market would grow and how Big Data and Analytics would drive it.

Industry leaders congregated in Las Vegas this week for DSE 2019, where the latest innovations were on full display. MarketScale caught up with more than one dozen of these experts for a three-part podcast series on the state of digital signage.