Sometimes, technology just moves too quickly. By the time one new thing is integrated, the next big industry-shaker comes along and puts a new challenge on the table. Brad Grimes, Senior Director of Communications for AVIXA, comes on the podcast to tell us how the Pro AV industry is taking a breather and refocusing on the experience of their services and how to adapt innovative solutions to each specific market. He says building products and experiences with a human-centered design will be what generates great success for the Pro AV industry in he near future.For more information on AVIXA, log on to https://www.avixa.org/.For the latest news, videos, and podcasts in the Pro AV Industry, be sure to subscribe to our industry publication.Follow us on social media for the latest updates in B2B!Twitter – twitter.com/marketscaleFacebook – facebook.com/marketscaleLinkedIn – linkedin.com/company/marketscale