On this weeks episode of our Pro A/V podcast, we feature Scott Schoenberger, Executive Vice President of Marketing for Bluewater Technologies Group. We take a deep dive into the world of "tech-oration", where we're seeing industries like architecture working alongside A/V solutions companies to implement higher level communications tech into the design phase of planning large-scale projects. Scott insights into how these elements are coming together to provide an experience show us that experiential marketing is something to be looking for in 2018.