In 2015 Mercedes-Benz became the naming rights partner and principal sponsor of the Mercedes-Benz Arena in Germany; formerly O2 World. Following investment from its new principal sponsor, AEG chose to upgrade the venue’s technology infrastructure, with a new IPTV and digital signage system.Make sure to follow us on Twitter @ProAVMKT as well as rate, review, and subscribe on iTunes!For more articles, videos, and news about the Pro A/V industry check out - marketscale.com/industries/pro-av!