Marketplace Blueprint: Product Marketing Strategies for Amazon

In this special episode of the Marketplace Blueprint Podcast, Robyn speaks with Michael Zagare, Founder and CEO of PPC Entourage, and creator of a wonderful program called 12 Days of Nuggets. Join Robyn and Michael as they go over this great initiative and how it provides sellers a unique opportunity to learn and grow their business while helping a worthy cause. 12 Days of Nuggets brings together some of the top minds in the eCommerce space to create content or "Nuggets" that provide straight forward valuable information designed to help Amazon sellers and entrepreneurs improve and grow their businesses. The idea behind this initiative is to raise awareness and support Operation Underground Railroad, an organization that is fighting to end human trafficking, especially among children of all ages. The Amazon community has come together to support this cause and provide sellers with a plethora of insight from Amazon experts.  For more information go to daysofnuggets.com Connect with Robyn at MarketplaceBlueprint.com

In this episode, we have Liran Hirschkon, who is well known in the Amazon space, not only for his expertise and his insight, but he's also a well-renowned conference speaker. He shares from his experience building and working with brands. 

In this episode of the Marketplace Blueprint podcast, Robyn speaks with Gary Huang regarding his experience interviewing over 20 Seven Figure Ecommerce Sellers and Experts. #1 Successful Entrepreneurs Get Around Excuses #2 Get off of Amazon to find profitable products #3 Apply the 80/20 rule to save time and increase profits #4 Build a superstar team #5 Building a brand is more critical than ever to rank products, get reviews, and sell your business for a higher multiple #6 Keywords for PPC campaigns - need to balance data with common sense, so you don’t pay the “idiot tax.” #7 Whatever gets measured gets managed #8 Split Test ideas cheaply and quickly #9 Focus on the BOTTOM line, not on the Top Line. #10 Selling a business - need to be smart to get a higher multiple

On this episode of the Marketplace Blueprint Podcast Robyn speaks with Jeff Lieber from Turnkey Product Management. He shares his insight on the Amazon Demand-Side Platform (DSP) and how it enables clients to buy display and video ads programmatically.

Have you been trying to consider if you should invest in external traffic for your products on Amazon? In this episode, Robyn speaks with Mike Jackness of Ecomcrew as he shares his view on marketing strategies during these uncertain times.  

In this episode of the Marketplace Blueprint Podcast Robyn talks with e-commerce futurist, John Lawson, about how the coronavirus is affecting online business, online sales, and things that we should be considering as we sell online.  What considerations and steps do you need to take in your business?  What Steps Should I Take? Cash- Make sure you are completely clear on how much cash you have.  Look at any potential cuts you can make to expenses or staffing.  Inventory- Review your inventory and look at restocking.  Know that traditional forecasting is likely not going to work.  If you have existing stale inventory, look at what options you have to liquidate or encourage sales.  Pricing- Remember that increasing pricing as little at 10% (without increased costs to you) is illegal in many states.  Review your repricing software to avoid any potential legal issues in regard to price gouging.   

Hiring someone, whether it's local or virtual, can be intimidating. In this episode, Robyn speaks with Nathan Hirsch, formally at FreeUp, now at Outsource School on how to navigate through that process and have that hire be successful and produce excellent results for your business. A lot of entrepreneurs make the mistake of continuing to add tasks to their plates. Still, they don't realize that eventually, as they add tasks, they need to be delegating, and have a process for assigning tasks to other people and give those people ownership of those tasks. That's how you scale your business.

In this episode, Robyn goes over keeping the right stock levels with our senior analyst at Marketplace Blueprint Nate Johnson. Staying In Stock Is Vital On Amazon Amazon, compared to other eCommerce platforms, requires a different managing strategy when it comes to stock. Because of the ranking/sales system, if you run out of stock and you start to slip and lose sales. Then you begin to move down on the organic rankings, which reduces your conversions. This, in turn, hurts your search ranking. It's a slippery and vicious cycle, so staying in stock is crucial. You can optimize your listings, spend on advertising, and do everything to achieve the coveted first result page; however, you can lose all your hard work and ranking by running out of stock.

In this episode, Robyn interviews Sue Warfield; she is the director of member relations for ASTRA (American Specialist Toy Retailing Association).  She shares how manufacturer associations can be a great resource for knowledge and support as you grow your business.  Find a support network. Growing a business can be isolating.  Knowing where to turn for help and support can make the difference in the success of your business.  Sue shares first about what ASTRA is and no matter what type of product you make, there is probably a similar association for your category or product type.   ASTRA helps its members connect and do business with great manufacturer reps, connect to brick and mortar stores, and talk with others about how to handle online sales like Amazon.  

In this episode of the Marketplace Blueprint podcast, Robyn interviews Dylan Carter from GoAura, as he shares his insight on pricing strategies and using re-pricers. Looking for support, training, or someone to handle your Amazon channel sales for you? Contact us at MarketplaceBlueprint.com for more information. We have case studies of our work with a variety of Amazon accounts on both Amazon Vendor Central and Seller Central.  You can also visit our Marketplace Blueprint Blog and schedule an appointment with Robyn.