MarketingExperiments.com Web Clinic Podcasts Podcast
MarketingExperiments.com Web Clinic Podcasts
MarketingExperiments
Double the Value of Your Online Testing: Don't just get a result, get the maximum customer insights - episode of MarketingExperiments.com Web Clinic Podcasts podcast

Double the Value of Your Online Testing: Don't just get a result, get the maximum customer insights

57 minutes Posted Oct 20, 2010 at 6:30 pm.
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Show notes
Though a test may improve a page’s performance, its greatest gain often comes from what it teaches you about your visitors. This is because the value of customer insights extends far beyond a single test. However, often the potential insights of a test are overlooked, and consequently, lots of revenue is being left on the table. So, in our October 30th Web clinic, Dr. Flint McGlaughlin provides a robust methodology for proper test interpretation to ensure the greatest long-term return on marketing investments.