The Super Bowl is one of the biggest stages in the world - not just for the game and its players, but for marketers too. So, how do you make sure you win the game? In this episode of Marketing Vanguard, four industry-leading CMOs - Gabrielle Wesley (Mars Wrigley), Stephanie Rogers (San Francisco 49ers), John Gieselman (Comcast) and Stacy Andrade-Wells (Liquid I.V.), reveal their personal playbooks on making the most of the Super Bowl opportunity, cutting through the hype and executing at the highest level. 

What You'll Learn:

• How to build a solid business case for Super Bowl marketing investment
• Why you should capitalize on the intersection of creative disruption and brand strategy
• How to activate beyond the 30 or 60-second spot through ecosystem thinking
• Why simplicity and cultural relevance are your competitive advantages
• The "uncomfortable gut reaction" test for evaluating creative readiness
• How to measure impact across different time horizons without becoming paralyzed by metrics

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