Marketing Smarts from MarketingProfs
Marketing Smarts from MarketingProfs
MarketingProfs
B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts [Podcast]
28 minutes Posted Jul 13, 2023 at 8:00 am.
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Show notes
Host George B. Thomas and guest David Aaker discuss the concept of disruptive innovation and its relevance in today's marketing world. Discover why innovation is the only way to grow, why stories stand out, and how social media has completely ch