– Today’s topic: Lessons Learned From Writing A Bestselling Book

– Neil’s book, Hustle, hit the New York Times’ best-seller list 00:56 – Neil learned from writing his book that it was a waste of time and money—he assumed it would grow his brand but it didn’t 01:03 – “I think I did it wrong” 01:08 – Neil had amazing co-authors, but he also learned that he should’ve written the book by himself 01:15 – Hustle is for the general public, so it didn’t reached Neil’s target market 01:24 – Neil’s was on the bestseller list for three consecutive weeks but it didn’t get him any sales 01:45 – The topic was the biggest mistake for Neil, because it didn’t relate to what he does 02:30 – The hardest part of writing a book is dealing with publishers 02:40 – Writing a book is a lengthy process 03:04 – Neil had a launch team 03:14 – The difference between corporate sales and a launch team 03:25 – ResultSource will distribute the book in major book stores 03:37 – Eric is now switching from writing to marketing 04:20 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:33 – Go to SingleGrain.com/giveaway for multiple entries 04:44 – That’s it for today’s episode! 3 Key Points: When writing a book, make sure that it reaches your target audience. If you can write your book by yourself, do it. Being on the New York Times’ bestseller list won’t guarantee a positive ROI for your brand. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.