– What is a marketing funnel? 00:25 – Google a “marketing funnel” and see Neil’s site at the top 01:00 – Funneling down from 100 to one or two people 01:44 – A marketing funnel is a great way to get people to convert 01:55 – The chances of a random person on the street to agree to marry you vs. agree to go on a date with you 02:50 – Getting to know your visitors over time 03:10 – Collect emails and educate people to build trust 03:28 – They will be much more likely to say ‘yes’ a month or so later 02:55 – The top of the funnel 04:12 – The middle of the funnel 04:33 – The bottom of the funnel, closing them on an offer 04:49 – The importance of collecting emails 05:02 – Drip is an easy email automation tool 05:20 – Acquired by Leadpages

– Infusionsoft has more advanced features 05:40 – An example of how the tool is used 06:20 – Tracking what type of emails people open 06:50 – Getting people involved in a free trial 07:25 – Taking them through multiple funnels 07:55 – Infusionsoft lets you track everything so that you can use multiple funnels 09:00 – You don’t have to start out with an advanced method 09:25 – Simple processes when you’re starting out 10:00 – Use software later on to stay organized 11:20 – Keep it simple and make it more complex as it is successful 10:54 – We’ll see you in the next episode! 3 Key Points: A marketing funnel is a strategy to get people to convert. The funnel is divided into three processes, at the top, middle, and bottom of the funnel. Start out with a simple funnel, and adjust that funnel until you see success. Then you can start to make your marketing funnel more complex. Resources Mentioned: