Marketing technology has changed the role of marketing and has fully enabled marketing in brand new ways. Dr. Debbie Qaqish explains how a strategic marketing operations organization can support marketing to deliver on that promise of being a revenue driver by using technology to make a business impact.

Follow Dr. Debbie on LinkedIn.

Download a copy of her book From Backroom to Boardroom.

Download's The Pedowitz Group's report The RevOps Difference.