Marketing Ops Confessions
Marketing Ops Confessions
MadKudu
The Future of Predictive Analytics for Marketing Ops (ft. Scott Hameed)
53 minutes Posted Jun 17, 2021 at 5:00 pm.
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In this episode, we talk to Scott Hameed, Marketing Operations at Intercom, about how move from an inbound strategy to an outbound strategy and he shares his hot takes on scoring models, and predictive analytics.