Marketing O'Clock - Your Weekly Digital Marketing News Podcast
Marketing O'Clock - Your Weekly Digital Marketing News Podcast
Cypress North
Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Friday.
Marketing O'Talk: GA is 4sing You to Switch to the New Version. How to Get Started in Google Analytics 4 Today.
Marketing O'Talk is back! Google announced that they will be sunsetting Universal Analytics in 2023, so we're joined by Cypress North's Sarah Burke to tell you what you need to know before switching to GA4. Sarah tells you about the good and bad of Google Analytics 4 in its current state and the privacy concerns that likely lead to the sunsetting of UA. Plus, what you can do to save your Universal Analytics data before it's gone forever and how to get started in GA4. Intro - 0:00  Google Universal Analytics (GA3 or Google UA) Is Going Away - 1:19  Google Analytics 4 Reaction and Thoughts - 1:58  What Is Missing From the Update? - 2:44  Why Google Announced the Update in March 2022 - 6:38  Advice For Anyone Not in GA4 Yet - 8:15  What Is Happening to the Data After July - 9:48  Other Options For Saving Your Data - 11:17  More Resources on the New Update - 12:40
Mar 23
14 min
You Were 4warned! Google to Sunset Universal Analytics.
This week on Marketing O'Clock, it's time to switch to Google Analytics 4! Google announced that they will be sunsetting Universal Analytics in 2023. Google and Microsoft have Wheely exciting new ad formats for automobile dealers. Then, Twitter has a new shopping beta that will allow sellers to showcase products on their profile.   ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News -  Google UA to be Sunset, Replaced by Google Analytics 4  - 8:50     Vroom, Vehicle Ads Have Arrived-  15:45 Twitter Launches Twitter Shops - 20:45 Update on Programmatic Gannett Ad Issues: 23:39  🔥 Take of the Week -  Sam Tomlinson - 30:11  🔎 ICYMI - Aj Wilcox - 32:31  ⚡️ Lightning Round ⚡️  Paid - 33:46 Organic - 48:36   Social - 1:04:00  ⚙️ Working Hard, or Hardly Working? - 1:15:36  🛠 Cool Tool - Sitebulb Server - 1:17:19  🧠 Must Read Marketing Article of the Week - 1:19:55  🎉  Shootin’ the Heck - 1:20:15
Mar 17
1 hr 27 min
The UTMost Joy! New Parameters Coming to GA4
This week on Marketing O'Clock, Google is adding new UTM parameters for the first time in 15 years and Microsoft's new ad format is all business and all headshot. Plus, all the news you missed this week and we're introducing a "killer" new addition to the Marketing O'Clock Team!   ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News - Microsoft Professional Service Ads  - 9:40 New UTM Parameters for GA4 -  12:52  🔥 Take of the Week - Colin Slattery - 16:35  🔎 ICYMI - Andrea Cruz & Sam Kessenich -  17:55  ⚡️ Lightning Round ⚡️  Paid - 19:09 Organic - 29:30 Social - 45:17  ⚙️ Working Hard, or Hardly Working? - 59:59  🛠 Cool Tool - Sitebulb Server - 1:03:47  🧠 Must Read Marketing Article of the Week - 1:04:50  🎉  Shootin’ the Heck - 1:07:37
Mar 10
1 hr 15 min
It's A Web Story, Baby Just Say Yes! New Ecommerce & Lead Gen Tools Coming To Web Stories.
This week on Marketing O’Clock, the team is here once again to talk SHOP and inFORM you about the exciting new features coming to Web Stories. Plus, TikToks latest announcement scores a perfect 10 (minutes) for long-form lovers and Google Ads launches enhanced conversions for leads.   ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00   📰  Main News - Google Enhanced Conversions for Leads Are Here  - 5:45  TikTok Adds 10 Minute Videos - 8:37  Shopping & Leads Arrive For Google Web Stories -  12:07   🔥 Take of the Week - @humanprosperity - 16:40   🔎 ICYMI - Brett Westerman -  18:13   ⚡️ Lightning Round ⚡️  Paid - 1 9:32  Organic - 28:43  Social - 48:26   ⚙️ Working Hard, or Hardly Working? - 56:13   🛠 Cool Tool - Shelley Walsh - 58:56   🧠 Must Read Marketing Article of the Week - 1:00:19   🎉  Shootin’ the Heck - 1:02:21
Mar 3
1 hr 8 min
Auto-AppLIES! Microsoft Advertising Rolls Out Auto-Applied Recommendations
This week on Marketing O'Clock, Microsoft Advertising rolls out auto-appLIED recommendations under the guise of helping customers. Plus, Google introduces a new Shopping Experience Scorecard, Facebook launches some Reel-y unique ad formats that we hope "stick" around, and Google is Tri-ing us with the Golden Triangle. --------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News - Microsoft Ads Auto-Applied Recommendations - 05:03 Google Merchant Shopping Experience Score Card  - 09:57 🔥 Take of the Week - Reeva Cutting - 13:19 🔎 ICYMI - Joe Speiser - 15:50 ⚡️ Lightning Round ⚡️ Paid - -19:49 Organic - 30:48 Social - 40:11 ⚙️ Working Hard, or Hardly Working? - 54:57 🛠 Cool Tool - 56:37 🧠 Must Read Marketing Article of the Week - 57:50 🎉  Shootin’ the Heck - 59:56
Feb 24
1 hr 7 min
Just call it Andro. Android Removes it's Cross-App Advertising ID
This week on Marketing O’Clock, advertisers will soon face an Android void as Google announces they will stop tracking users across apps. Google Ads also announced that they’ll be extending their use of automated extensions. Plus, Tiktok extends video length to up to 5 minutes for more users and YouTube tries (and fails) to fit a long list of innovations in a Short.   ---------------------------------------------------------------------------------------------------------------------------   Intro - 00:00     📰 Main News -       Android To Remove Cross-App Tracking IDs - 06:43  TikTok is Testing 5 minute videos - 08:45  Are NFTs Coming To YouTube?- 12:20  More Auto-Recommendations For Google Ads - 19:43   🔥 Take of the Week  Eli Schwartz - 22:24   🔎 ICYMI  PPCGreg (PPC Greg) -23:54   ⚡️ Lightning Round ⚡️    Paid - 27:15  Organic - 48:35  Social - 58:20   ⚙️ Working Hard, or Hardly Working? - 1:10:52   🛠 Cool Tool - 1:12:50   🧠 Must Read Marketing Article of the Week - 1:13:54    🎉  Shootin’ the Heck - 1:15:26
Feb 17
1 hr 22 min
Buying Guise? We Aren't "Buying" Google's New Mobile Search Test
This week on Marketing O’Clock: Buyers, be aware! Google’s new Buying Guide is less of a guide and more of content farm. Advertisers wish they could unsubscribe from some performance max placements and ad formats. Plus, we are hoppy to report that Mozilla and Meta might have a new IPA on tap and more marketing news from this week.    ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00    📰 Main News -     Google Tests Buying Guides In The Mobile SERPs - 5:19    Concerns with Emails & Video On Google Performance Max - 10:44    Meta's Answer to the Privacy Preserving Problem - 15:00     🔥 Take of the Week - Jonas Sickler - 19:29    🔎 ICYMI - Ryan Jones (@RyanJonesSEO) -21:50    ⚡️ Lightning Round ⚡️   Paid - 23:29  Organic - 37:49  Social - 49:03    ⚙️ Working Hard, or Hardly Working? - 58:49    🛠 Cool Tool - 1:01:26    🧠 Must Read Marketing Article of the Week - 1:02:39    🎉  Shootin’ the Heck - 1:04:44  ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo
Feb 10
1 hr 8 min
Push it to the (P)Max. Smart Shopping & Local Campaigns Will Migrate to Performance Max
This week on Marketing O'Clock, Google Ads will automatically "upgrade" Smart Shopping and Local Campaigns to Performance Max during the summer of '22. Plus, Howdy Partner! Google launches the new Partners Program for advertisers and the Search Console URL Inspection API.    ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00   📰 Main News -      Google Ads: Performance Max to Replace Local and Smart Shopping - 5:00   Google Launches New Search Console URL Inspection API  - 10:02  Revised Google Ads Partners Program Relaunches - 15:07    🔥 Take of the Week - Brett Bodofsky - 19:41   🔎 ICYMI - Shaun Elley - 20:38   ⚡️ Lightning Round ⚡️   Paid - 22:26 Organic - 31:23 Social - 45:00   ⚙️ Working Hard, or Hardly Working? - 52:13   🛠 Cool Tool - 54:50   🧠 Must Read Marketing Article of the Week - 55:57   🎉  Shootin’ the Heck - 58:59 ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo
Feb 3
1 hr 4 min
What a ClusterFLoC. Google's New Interest Targeting Is a Major Topic(s) of Conversation
This week on Marketing O’Clock, our first Topic(s) of discussion is Google’s latest interest targeting test, followed by the new  indexifembedded robots tag. Plus, we think Instagram's new plan for Remixes may have you REthinking your video content and TikTok hopes their new features will convince you (or your avatar) to join. All this and much more digital marketing news!   --------------------------------------------------------------------------------------------------------------------------- Thank you Ahrefs for sponsoring this episode. Try Ahrefs Webmaster tools for free today! Join the Marketing O'Clock Community on Discord. Subscribe to the Marketing O'Clock Newsletter for the links to every article we cover. Listen to Marketing O'Playlist _______________________________________________________________________________ Intro - 00:00  📰 Main News -     Google is killing FLoC - 5:35  Everything you need to know about indexifembeded - 9:30  Remixing Reels Remixes - 12:23 Tik-Tok Improvements - 15:05   🔥 Take of the Week - Julie Bacchini  20:40  🔎 ICYMI - Andrew Lolk -23:11  ⚡️ Lightning Round ⚡️   Paid - 24:42 Organic - 42:25 Social - 1:01:39  ⚙️ Working Hard, or Hardly Working? - 1:07:40  🛠 Cool Tool - 1:09:45  🧠 Must Read Marketing Article of the Week - 1:11:01  🎉  Shootin’ the Heck - 1:13:20 ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo
Jan 27
1 hr 17 min
Full of BILLogna- Proposed Legislation Attempts to Ban “Surveillance Advertising”
This week on Marketing O’Clock, you won’t BILLieve the new name elected officials gave performance advertising in proposed legislation. Plus, is Google Analytics illegal in Austria? Then, we tell you everything you need to know (and what you should forget) from the Google Ads Expert Series and we 100% subscribe to Instagram’s latest test. All this and a whole lot more digital marketing news on a very fast news week!    ---------------------------------------------------------------------------------------------------------------------------  Thank you Ahrefs for sponsoring this episode. Try Ahrefs Webmaster tools for free today! Join the Marketing O'Clock Community on Discord.  Subscribe to the Marketing O'Clock Newsletter for the links to every article we cover.  Listen to Marketing O'Playlist _______________________________________________________________________________ Intro - 00:00  📰 Main News -     Surveillance Advertising To Be Banned? - 5:32  Is Google Analytics Illegal? - 9:54  Instagram Subscriptions - 16:23  Google Ads Welcome to 2022 - 22:22   🔥 Take of the Week - PPC Reddit on Google Ads NFTs  34:02  🔎 ICYMI - Amalia Fowler -37:36  ⚡️ Lightning Round ⚡️   Paid - 41:04 Organic 53:44 Social - 1:04:19  ⚙️ Working Hard, or Hardly Working? - 1:16:12  🛠 Cool Tool - 1:17:01  🧠 Must Read Marketing Article of the Week - 59:52  🎉  Shootin’ the Heck - 1:19:37 ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo
Jan 20
1 hr 24 min
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