Marketing Mashup
Marketing Mashup
James McKinven
How Marketing Examples Breaks The Rules of Traditional Marketing with Founder, Harry Dry
1 hour 6 minutes Posted Feb 27, 2020 at 12:58 pm.
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Show notes

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Harry is the founder of Marketing Examples.

We cover a bunch of ground in this episode:

  • What it's like being on the Indie Hackers pod
  • Harry's first endeavour turning tweets into canvas prints - 140 Canvas
  • Doing things that don't scale, sending in handwritten letters to YouTuber mailtime's
  • Why you need to market yourself
  • Importance of validating your idea
  • The story behind Yeezy Dating
  • Buying billboards in Times Square
  • How Harry hustled his way into Yeezy HQ
  • Working for Crowdform. Harry lived like a 'real person' for 8-9 months...
  • While writing for Crowdform, Harry took those examples and put them on a marketing examples first page
  • How Marketing Examples was born organically
  • The importance of providing value natively on the platform
  • People don't like self promotion, but if you're giving people value they'll react well
  • How Harry got banned on the EntrepreneurRideAlong sub-reddit
  • What are the best subreddits to post in?
  • How Harry lost 27k of Bitcoin
  • Best practices to grow a Twitter following
  • Why not having a background in marketing can make you a better marketer
  • The attention to detail in Marketing Examples sets it apart from anything else
  • Growing a very nice sized email list (13k)
  • Utilising Product Hunt effectively
  • Using good copy to increase conversions
  • Refactoring UI
  • Using GIFs for marketing