Discover the untapped power of podcast advertising! 🚀

In this episode, Ali Schwanke is joined by Kerry Tracy to explore why podcasting is an ideal advertising channel for SMBs and brands. Learn how to target niche audiences effectively, understand the three types of podcast ads, and discover how the 40/40/20 rule drives results. Kerry also shares insights on leveraging tools like dynamic ad insertion (DAI) for timely campaigns and how to test podcast advertising on any budget.Check out the Podbean Advertising Guide: https://www.podbean.com/advertisingConnect with Kerry Tracy on LinkedIn: https://www.linkedin.com/in/kerrytracy/