PR isn't just about press releases or ads—it's a strategic powerhouse for brand growth. 
In this episode of Marketing Deconstructed, Ali Schwanke interviews PR expert Michelle Garrett, author of B2B PR That Gets Results. Michelle shares actionable advice on leveraging PR effectively in today's fast-moving world.
What You'll Learn:
<ul>
 <li>The evolving role of PR and how to integrate it with AI-based search trends.</li>
 <li>Common PR myths—PR isn’t paid media!</li>
 <li>The PESO model.</li>
 <li>How to pitch effectively and build lasting media relationships.</li>
 <li>Why PR is critical for building reputation, trust, and visibility in 2025.</li>
</ul>
 
Get Michelle’s Book: ⁠<a href="https://www.amazon.com/B2B-That-Gets-Results-Practices/dp/1662922566" target="_blank" rel="ugc noopener noreferrer">B2B PR That Gets Results: A Guide to Simple and Targeted Public Relations Practices</a> 
Get more insights from Michelle on <a href="https://www.youtube.com/@PRisUs" target="_blank" rel="ugc noopener noreferrer">PR Explored </a> 
Check out the <a href="https://spinsucks.com/" target="_blank" rel="ugc noopener noreferrer">PESO Model</a>

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Get a marketing master class, a few pieces at a time. Breaking down the concepts you need to know in marketing, psychology and sales to help you connect with customers and make more money. Hosted by Ali Schwanke.