Mike is joined by Alexander Levitt, Head of Marketing at Forward AM, previously part of BASF's 3D printing division. With 15 years of experience in marketing, Alex shares insights into his career journey, the evolution of 3D printing, and the challenges and opportunities that come with marketing in a niche industry.He discusses whether 3D printing is overhyped, core marketing and applications for Forward AM, and strategies for marketing across different industries. About BASF Forward AM Forward AM provides 3D printing solutions across the entire Additive Manufacturing value chain from consultancy, development and innovative design, through digital simulation and prototype printing, to finishing and exhaustive component testing.Forward AM traces its origins to BASF 3D Printing Solutions GmbH, which was founded by BASF New Business GmbH in 2017. In 2024, BASF 3D Printing Solutions GmbH was transformed into Forward AM Technologies. Time Stamps Follow Alexander:Alexander Levit on LinkedIn: https://www.linkedin.com/in/alexander-levit/Swell AI website: https://forward-am.com/Swell AI on LinkedIn: https://www.linkedin.com/company/basf-forwardam/ Follow Mike:Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/Forward AM website: https://www.napierb2b.com/Forward AM LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/ If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547