Welcome back to Marketing ATM! This episode we're diving into the RecipeTinEats &amp; Brooki Bakehouse PR crisis, scent marketing &amp; nostalgic activations. A few resources we mentioned: <ul> <li><a href="https://www.rangeme.com/">Rangeme</a></li> <li>Countdown by James Newton Howard</li> <li>CeraVe's activation in a movie theatre</li> <li><a href="https://www.famouscampaigns.com/2025/05/scratch-and-sniff-armpit-posters-by-billie/">Billie guerrilla marketing posters</a></li> <li><a href="https://www.tildaandmoo.com.au/">Tilda&amp;Moo</a></li> </ul>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Cheers, bitch! Cereal bars, missing hats & illusions of popularity

Marketing ATM is your go-to podcast for growth tips, trends, marketing ideas &amp; industry secrets. Join your hosts, Jess Ruhfus &amp; Anaita Sarkar, serial entrepreneurs &amp; marketing nerds who are here to help you make bank with your business. 