In today's episode we're talking about challenger brands vs underdogs- is it wise to reference your competitor in advertising?  We've got tips for predictive search, merch, cool stock photos &amp; being everywhere all at once for the cheapest possible price tag.  Google's mishap means Anaita has created a quick cheat sheet on SEO search rankings (has Google been lying to us?) Find Jess on Instagram <a href="http://instagram.com/jessruhfus">@jessruhfus</a> and Anaita <a href="http://instagram.com/sellanythingonline">@sellanythingonline</a> Find the Female Founder World Podcast on <a href="https://podcasts.apple.com/au/podcast/female-founder-world/id1593458926">Apple HERE</a> &amp; <a href="https://open.spotify.com/show/0F2wPyC07lKygID9NevNY3?si=8w1dh2rtS96Xq6-eXGBI2Q">Spotify HERE</a> <ul> <li><a href="https://searchanise.io/">Searchanise</a></li> <li><a href="https://dupephotos.com/">Dupe Photos</a></li> <li><a href="https://pinchyproducts.com.au/">Pinchy Products</a></li> <li><a href="https://whoiselijah.com.au/">Who is Elijah</a></li> </ul>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

"Mistakes,"  billboards & how to get famous

Marketing ATM is your go-to podcast for growth tips, trends, marketing ideas &amp; industry secrets. Join your hosts, Jess Ruhfus &amp; Anaita Sarkar, serial entrepreneurs &amp; marketing nerds who are here to help you make bank with your business. 