Marketers Talking
Marketers Talking
Jess Bahr
Unlocking the Potential of PR with Aubrey Miller-Schmidt
24 minutes Posted Mar 15, 2024 at 9:00 pm.
Opening Discussion
Turning PR Challenges into Opportunities
Mistakes in Email Communications
Turning Mistakes into Positive Customer Experiences
The Importance of Forgiveness in Marketing
Handling Marketing Mishaps: Strategies and Preparation
Preparing for Crisis Management
Importance of Streamlining Decision-Making in Marketing during Crisis
Opportunities for Repositioning in Marketing and PR
Connecting with Audiences through Authenticity and Humor
Humanizing Brand Responses in Challenging Situations
Understanding Customer Reactions to Price Increases
Importance of Brand and Customer Loyalty in Pricing Strategies
Strategic Pricing in Response to Competitors
Costco's Pricing Strategy
Maintaining Brand Loyalty During Crisis Situations
Discussion on Successful Marketing Campaigns
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Show notes
On this episode of #MarketersTalking, join Aubrey Miller-Schmidt as they delve into the world of brand reputation management, crisis communication, and customer loyalty strategies. Learn from real-life examples how companies turn PR challenges into positive customer experiences and navigate unexpected marketing mishaps effectively. Discover the power of authenticity, humor, and humanizing brands in challenging situations. Gain valuable insights on pricing strategies, maintaining customer loyalty during crisis, and successful rebranding efforts. Dive deep into the discussions around marketing, branding, and public relations in this enlightening conversation.
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Where to find Aubrey:
LinkedIn: https://www.linkedin.com/in/aubreymiller
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Where to find Jess:
X: https://twitter.com/putapixelonit
LinkedIn: https://www.linkedin.com/in/putapixelonit
TikTok: https://www.tiktok.com/@marketers-talking
Instagram: https://www.instagram.com/putapixelonit/
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Want to join the podcast?
https://aleph1.marketing/be-a-guest-on-marketers-talking-marketing/
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In this video we chat: