<p>In this enlightening discussion with Customer research specialist Ryan Paul Gibson, we explore the power of customer research in B2B marketing. Discover how understanding your buyers&#39; needs, pains, and psychographics can revolutionize your marketing strategies. Ryan shares invaluable tips on accessing customer insights, presenting a compelling business case, and utilizing tools like CRM and third-party interview platforms. Don&#39;t miss out on this opportunity to optimize your B2B marketing approach!

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Managing Up & Setting Marketing Expectations with Marissa Homere

Welcome to Marketers Talking, a podcast where we bring you real-world insights and strategies from practitioners in the field.

On each episode, we'll be chatting with marketers who are working on the front lines driving real results for their companies or clients. We'll discuss a range of topics, from social media and content marketing to SEO and email marketing, and everything in between.