Death comes for everyone.But Empathy, a startup that helps families deal with the aftermath, is there to help. And it's touting a sack full of awards, including some from Apple and Google.But seriously, building a globally recognized brand around such a sensitive subject is no easy feat. So in this episode, I chat with Ya'ara Cohen about how she runs marketing at Empathy. We cover a lot in just 23 minutes ( How nothing good comes without effort...and how that shaped Empathy's upfront investment in brand A playbook for how off-the-beaten-track businesses can still get inspiration for marketing Lessons learned on partner marketing, especially with enterprise partners How Ya'ara hires Some freight references...cause why not?If you liked this, just smash that five star review. Pretty please?