In today's saturated environment, landing a hallowed TechCrunch pickup may just be the best training ground for marketers. In this episode, Ethan Chernofsky of Placer.ai talks about the war lessons he picked up that make for incredible B2B marketing, how those lessons set the stage for COVID-driven webinars that regularly land 500+ registrations, his outlook on PR ROI, and more.More on this episode, Ethan's approach, and a killer podcast summary post at buchman.co.il