Hello, Ladies. If you were alive and online in 2010, you know the Old Spice ad. I'm on a horse, right?

I grew up with that ad and it was one of my key inspirations for getting into the marketing space. 

Which is why I was so pumped to host Eric Kallman, co-founder of Erich&Kallman and one of the main creative brains behind the entire ad campaign. In this episode, I speak to Eric:

• Why grandiose messaging can be trumped by directness
• The (very rapid!) creative process behind the Old Spice ad and its 180+ video strong social campaign
• What creating a breakthrough ad is really all about

Tune in, this was a great episode.

---

About Marketers In Capes

Marketers In Capes (formally Two Minute Marketing) shares rapid-fire practical marketing advice. In less than ten minutes, each episode asks real marketing heroes, famous or not, how they do what they do so well.

Learn more at buchman.co.il