Mo money, more videos? What if you could drop over $100,000 to test if video production value  impacts ROI? And if it's not all about production, what else drives views, reads, and sales?I got Andrew Capland, Wistia's marketing director, to dive deep on a  a hella expensive experiment they ran that did just that, how he optimizes growth funnels, some killer video ad distribution tips, and more. And it's all crammed into I'm what you may call a biased audience...but this is good episode.