Marketers Club: Market your talent and earn what you're worth

If like so many entrepreneurs you have spent a small fortune buy various gadgets, devices, apps and tools to help you grow your business.   But the only tool you really need to attract and win more customers is the device you already have in your pocket.   That's right your smartphone is the only tool you need today to be able to create great video content that converts prospects into customers like magic.    My guest this week is Julian Mather. Julian spent years working as a professional cameraman for the ABC, BBC and National Geographic and he says the only camera we need these days to make great marketing videos is a smartphone. 

When you learn how to effectively package up your knowledge for the media you can unlock an incredible business amplifier.    The media is hungry for content and actively on the lookout for entrepreneurs with real expertise who can shed light on how to help their audience solve their problems.    In this episode we explore some brilliant ways for you to start winning media coverage that costs you nothing, but helps you attract lots of new customers. 

Marketing is often seen as a broad and complex area that has so many elements to consider. And while it's true there are many important components, there are 3 Essentials you MUST get right. Without these 3 Marketing Essentials in place you will find it difficult to attract the volume of clients you want and need to run a profitable business.  In this episode we explore the 3 M's of marketing. What they are and how to apply them effectively in your business. 

People often limit their view of marketing to being the process of attracting clients to their business. But Marketing is so much more than that.  One of the most powerful and profitable aspects of marketing is Ascension. The art of maximising the value of every client. In this episode I walk you through how to build your own value ladder and ascend your clients. If you want to stop leaving money on the table and miximise your profit potential of your business this one is for you.

The world of digital marketing has become increasingly complex, confusing and costly.  This week I speak to an SEO (Search Engine Optimisation) specialist Paul Harrison to help you discover how to maximise your website ranks. Every day people are searching for the services you offer. The only question is will they find you?  If you want to know how rank better and be found by more of your prospective customers, this episode is a must listen. 

What's your pricing strategy? Do you have one?  If you are like so many business owners you are not earning what you are worth.  Without doubt one of the fastest ways to grow the bottomline profits of a business is to charge more.  If you know you offer great value but have been afraid to raise your prices this episode reveals how to do it successfully. If you want to start earning more, you'll want to make it a priority to listen to what Andrew shares in this interview. 

Franchising is one of the most popular and successful business models in the world.  Whether you are considering scaling your existing business by franchising it, or you are looking to get into business and wondering if being a franchisee is right for you, we've got you covered. In this episode we explore the pros and cons of owning a franchise and hear the low down from an award-winning franchisee on the secrets to his success. 

It's the classic chicken and egg. Which comes first, finding your purpose or generating a profit. Every business needs to make a profit if it wants to survive. The question is could you be more profitable if your purpose were clearer? Well according to my guest this week the answer is a resounding YES! Phil Preston, author of Connecting Profit with Purpose, reveals the smartest business are making it a priority to connect the two. In this episode we explore how you can ignite your income generation and impact on the world at the same time.

Have you found your customers are taking long to make a buying decision?  It's one of the many consequences the Coronavirus has had on business results. Customers are taking longer to say YES! This week we explore what adjustments you need to make to your sales approach to ensure you can accelerate the sales process. My guest is Kevin Ryan. Author of the book TILT, Kevin has been teaching people the art of selling (especially in a time of uncertainty) for over 20 years. In this episode he shares some valuable insights to help you make winning sales easier and faster. 

Every day businesses invest in expensive websites, social media campaigns and pay per click advertising strategies all with the aim of generating more sales.  But one of the oldest and still most effective sales channels is found in the humble telephone. It might not be the sexiest means to generate sales, but it remains one of the fastest ways to generate leads and sales.  In this episode we explore some of the secrets to success with Australia's queen of tele-sales, Jenny Cartwright.