Key Takeaways:

1. It helps you see opportunities to create master templates. What common elements could you combine into one or a few templates to use instead of creating so many custom emails?
2. Consider adding basic stats about performance to your "wall of emails." This will help you test assumptions about which emails worked and which didn’t.
3. Start tracking some stats around the process. For example, how long did it take from start to finish to create and ship an email? How many people had to be involved? Include that on your wall with each email, too. This should help you see what designs, layouts, content types and formats were faster to create and which were most cumbersome.

Full Shownotes:

• https://www.emarsys.com/en/resources/podcasts/email-power-user-elliot-ross