Key Takeaways:

1. 73% of consumers prefer direct mail over other advertising methods, and just over half of customers find print marketing to be the most trustworthy marketing vehicle. Print marketing -- or direct mail -- is a "cheap" channel, as Rob puts it, but there's a lot of ways to use and integrate it with your other channels. Print/direct mail no longer has to be siloed, either, and is becoming more easily integrated within the overall CRM system.
2. As a performance channel, automated, personalized direct mail -- like cart abandonment or post-purchase mailers -- breaks through the clutter and grabs attention where other brands just aren't reaching out. What's old is becoming new, again.
3. Application of customer data to direct mail campaigns -- as part of an omnichannel approach -- can create a new revenue stream and works to reach to all demographics across virtually all use cases.

Full Shownotes:

• https://www.emarsys.com/en/resources/podcasts/direct-mail-robert-rebholz